I was sitting in the middle of the woods when I realized that my service provider for my mobile phone had failed me. “No Service” stared back at me from the upper left hand corner of my phone’s display. What was I to do? Luckily WiFi existed not far from me so I just moved over a few feet…
I got to thinking about whether or not my current service provider was worthwhile. Limited service has its benefits if all you need is limited. The service might be great but the coverage might be limited. In this case the question arises: Is it better have the best service but limited coverage, or amazing coverage with mediocre service?
If you find yourself offering limited coverage be sure to be amazing at whatever service you provide, wherever your corner of the world might be. There is nothing more challenged than limited coverage AND mediocre service.